This article is basically about digital menu boards and how they are growing in the field of food service. The menu board gives a whole bunch of opportunities such as faster ordering and no wait , it allows the customer to pay right there and to see the order before it is confirmed.
it seems like a good idea, i mean no hassle, no wait, but the cost for this is probably a huge upfront cost, but it probably pays off in the long run since it would cost you more to pay for an hourly employee overtime.
What makes it not so good is that it takes jobs away from people, it makes the dining experience a little impersonal and most of all what happens when the machine's go down, how can you serve any customers.
Digital anything is the way of the future, I think that a digital menu board is a great idea. First off its easy to change, and very customizable. You can have your menu on top of say a picture of your dining room. With traditional menu boards you can have painted, which takes a lot to change or the very boring black signs with slide on letters. Digital menu boards have unlimited possibilities and can potentially cut costs way down.
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